Instagram Stories are short videos or photos posted to Instagram that disappear 24 hours after they're posted. You can find these stories at the top of the feed in the form of small bubbles that can be viewed by tapping. Unlike traditional posts in Instagram, which appear forever in the feed, stories are only found at the top of the feed and only last for 24 hours
Another difference that sets apart stories from traditional posts is the options for engagement. You can add polls, stickers, and questions that can be answered directly in the story. These options are unique to Instagram stories, so users can't take advantage of these features through regular posts.
Lastly, since stories only last for 24 hours, it encourages quick videos and photos that aren't necessarily as "perfect" as many people intend for their regular posts to be. This means that stories are often more real and genuine. Overall, Instagram stories have grown immensely in popularity and are a great tool for any marketer to use.
Here are some questions to think about:
By using Instagram in a holistic way and by utilizing all available tools, you can provide a much more engaging social media experience for your customers, fans, and audience.